At the core of all client engagements is development of a brand communications platform, based upon primary and secondary research that looks to build upon existing equity, or develop a brand from the ground up. This platform, which serves as the messaging framework upon which all other communications strategies flow, is uniquely designed to help clients directly meet their business needs.
Founded in 2005.
Who We Are.
About Bill Daddi
A brand communications and promotions veteran with more than 30 years experience, Bill Daddi has specialized in building equity and demand for brands from companies such as Cotton Incorporated, P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and many others.
Prior to forming Daddi Brand Communications in 2005, Bill was president of Belsito & Company, a healthcare and consumer marketing agency.
He is a former senior vice president and head of the national consumer practice for Euro RSCG Magnet, where he oversaw promotion programs for a wide range of clients including Johnson & Johnson, McDonald’s, Bacardi USA and Allied Domecq.
He also served as managing director for Lippe Taylor, where he conducted marketing outreach programs conducted on behalf of clients including Procter & Gamble, KAO, Johnson & Johnson, Bristol-Myers Squibb, Bath & Body Works, Sears and Kmart.
He has been a principal with The Dilenschneider Group, a communications consulting firm and served as director of communications for Cotton Incorporated.
Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.