Introducing DBC Marketing Services and DBC Advertising

Founded in 2005.

DBC Brand Communications is the leading agency providing integrated marketing services for data, analytics and consulting companies, as well as associations, in the media, advertising, retail and playable media industries.

In 2023, we’re excited to expand our offerings through the launch of DBC Marketing Services and DBC Advertising divisions. The divisions leverage DBC Brand Communications’ deep understanding of the ad, marketing and insights industries for promotion and advertising support, with specific focus on helping companies shorten the conversion cycle, generate leads and grow their brand. Reach out to Aaron Peterson to learn more.


Our focus is on creating high-impact solutions that not only generate visibility, awareness and drive sales, but also achieve specific client objectives.

With the launch of our new DBC Marketing Services and DBC Advertising divisions, which join our well-established public relations and brand communications division, we support clients through a broad array of services. Offerings from the new division include:

DBC Marketing Services

  • Brand platform development
  • Strategic partnership development
  • Product strategy and messaging
  • Sales and promotion collateral development
  • Sales deck development
  • GTM strategy development
  • Content program development, thought leadership, blogs, and social content
  • Event presentation development and execution
  • Industry and hosted events strategy and execution

DBC Advertising

  • Creative ad strategy development
  • Trade publication planning and buying
  • Integrated content strategy and development
  • Content campaign creation and creative development

Reach out to Aaron Peterson to learn more.

Who We Are.

DBC Brand Communications was founded by Bill Daddi, in 2005, to provide clients with senior level assistance on a day-to-day basis. Our staff includes former journalists with general business and trade media, as well as former corporate marketing heads and experienced agency executives.
About Bill Daddi
Bill Daddi

Bill Daddi


A brand communications and promotions veteran with more than 30 years experience, Bill Daddi has specialized in building equity and demand for brands from companies such as Cotton Incorporated, P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and many others.

Prior to forming Daddi Brand Communications in 2005, Bill was president of Belsito & Company, a healthcare and consumer marketing agency.

He is a former senior vice president and head of the national consumer practice for Euro RSCG Magnet, where he oversaw promotion programs for a wide range of clients including Johnson & Johnson, McDonald’s, Bacardi USA and Allied Domecq.

He also served as managing director for Lippe Taylor, where he conducted marketing outreach programs conducted on behalf of clients including Procter & Gamble, KAO, Johnson & Johnson, Bristol-Myers Squibb, Bath & Body Works, Sears and Kmart.

He has been a principal with The Dilenschneider Group, a communications consulting firm and served as director of communications for Cotton Incorporated.

Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.

Our Team

Hollis Guerra

SVP, Brand Communications

Caroline Yodice

SVP, Brand Communications

Aaron Peterson image

Aaron Peterson

Director, Head of Marketing Services

Sara Serbanoiu

Account Director

Alexandra Bacharach

Media Relations Specialist

Rachel Coulson

Account Supervisor

Theresa Finochiaro

Senior Account Executive

Claire Danko

Account Executive

Taylor Carroll image

Taylor Carroll

Senior Manager, Content

Sabrina Lam

Manager, The DBC Industry Calendar

Michele Pronko

Chief Financial Officer

Laura Pesin Eder

Chief Operating Officer

Our Clients.

Our Clients.

Contact Us.

We’re excited to hear about your brand and how we can help you. Drop us a line by filling out the form below.
Our Location

220 East 23rd Street, Suite 301
New York, NY 10010


(646) 370-1341

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