Knowing the Right Target Audiences Drives Results
How marketers can create their own target audience to generate quality leads. In marketing, you need a defined target audience – specific […]
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5 Best Practices for B2B Integrated Marketing
In order to maximize the impact of a B2B marketing campaign, messaging needs to engage targets with consistency, frequency and across a […]
Marketing At The Edge Of A Recession
It’s been thought – and well-discussed in the media and across the advertising, marketing, and insights industries – that a 2023 recession […]
5 AI Tools Currently Impacting Brand Development
With ChatGPT creating a buzz, we’ve begun to see how businesses can leverage AI. There are some additional machine-learning tools that […]
The Importance of Defining Your Brand
A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion The adtech, […]
ChatGPT Takes Over Marketing
How AI tools can impact your events and awards program Artificial Intelligence has revolutionized the way we interact with technology, and ChatGPT […]
5 Best Practices for Event Planning
According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the […]
Welcome to the DBC Insights Blog
A place for news, insights and discussions on advertising, marketing, market research, and more DBC Brand Communications was founded in 2005 with […]