MARKETING, BRANDING
The Importance of Defining Your Brand
A well-designed brand platform establishes the relevance needed to engage your target and start them on the path to conversion
Insights
A place for news, insights and discussions on advertising,
marketing, market research, and more
Join Our Newsletter
Stay informed of the latest insights
Featured Posts
TV
Everyone says connected TV is the next big thing. The road to domination has proved rough, however, and there are still a number of obstacles slowing the utilization of the ad medium of the future.
CTV is defined in different ways by different people. For right now, let’s say CTV is ad-supported streaming. Streaming in general has grown quickly, accelerated by the pandemic. Many of the most popular streaming services started out ad-free, notably Netflix, Amazon Prime Video and Disney+.
MARKETING, PR
Awards are a great opportunity for companies to showcase their solutions, executive thought leadership and expertise, company culture, and employees to elicit the attention of new business and talent. If you’re in pursuit of award recognition – especially for top industry awards – you’ll be entering into a very competitive landscape with hundreds of entrants. So, how do you get your award submissions to stand out and snag a win? Read on for five tips that I’ve found essential when it comes to writing winning submissions.
MARKETING
Industry events with an open call for speakers are often inundated with hundreds of speaker submissions, so how do you catch the program organizers’ attention and snag a spot on stage? Once you land on an idea that you’re sure will captivate conference attendees, you can begin writing a standout speaker proposal with just a few key components.
EVENT PLANNING, MARKETING
According to The DBC Industry Calendar, there were eight to ten advertising, marketing, and insights events every weekday in 2002, with the month of June alone hosting 157 events!
The competition for attention and attendance at advertising, marketing, and insights industry events – whether in-person or virtual – is intense.
How You Are Perceived Determines How You’ll Be Received
How your brand is perceived in the marketplace impacts how new products,…
5 Ways To Address Challenges Of B2B Content Creation
Creating content is no easy task. Sure, there are a number of…
Buzzwords, Busters and Brand Whisperers
DBC President Bill Daddi recently spoke on the ADOTAT with Pesach Lattin…
It’s Nice, But Is It News?
There’s much happening in adtech, martech and insights that’s interesting, but not…
8 Reasons To Include Awards In B2B Marketing
Often underestimated in value and moved to the “nice to have” pile,…
5 Best Practices For B2B Social Media
B2B social media strategies play a pivotal role in achieving marketing and…
Four Steps For Successful Events In 2024
You still have time to create events that will impact your business…
Your Brand Equity is Evolving – With Or Without You
Each day your brand equity - how external audiences perceive you -…
For Effective B2B Ads – Talk About Your Target, Not Yourself
Much B2B advertising for adtech or march companies tends to focus on…
Addressing ROI Challenges in B2B Marketing
Understand how to better define ROI and the metrics that can show…
Learnings from Day 1 of Advertising Week New York 2023
A summary of insights from industry leaders on Day 1 of Advertising…
Jon Lafayette On The Future Of CTV
2025 will be a year of transformational change for the television industry. …
Jon Lafayette On The Future Of Streaming
2024 was a year of transformational change for the television industry. In…
Jon Lafayette On The Future Of Cable TV
2024 was a year of transformational change for the television industry. In…
Jon Lafayette On The Future Of Broadcast Linear TV
2024 was a year of transformational change for the television industry. In…
We're here to help
Reach out below and one of our expert team members will respond quickly to help address your needs.
